Photo Care of Tim Hortons | Twitter

The Tim Hortons promotional contest ‘Roll Up the Rim to Win’ has become a Canadian tradition.  People across the nation swarm to their favourite coffee shop in hopes of winning a car, a TV, or other great prizes.  Unfortunately, it is starting to look like nobody wins anything besides a free coffee, or doughnut.

This year’s ‘Roll Up’ season kicked off in early February and Canadians are taking to the internet to express their frustration that nobody ever wins.  Tim Hortons claims that one in every six cups is a winner but, long years of people scrolling up to find a “please play again” has Canadians questioning their estimated odds.

Besides the frustration of never winning, some are calling the whole contest a scam and saying that no one will ever win the bigger prizes.  Many are choosing to take McDonalds up on their $1 coffee promotion through February, which guarantees a free coffee on every seventh cup.

This year Tim Hortons has added the new prize of ‘Free Coffee for a Year’ but, we will have to see it to believe it.


  • A New Car: 1 in 7,498,772
  • $5,000 CIBC Prepaid Card: 1 in 2,999,509
  • A TV: 1 in 1,999,672
  • A TimCard: 1 in 12,498
  • Food or beverage: 1 in 6